Similar in functionality to Retweeting, reposting takes a piece of audio content from another SoundCloud user’s account, and delivers it directly to the activity feed of all your subscribed followers. Doing this gives the user the ability to expose content from another user’s account to their following, which is an invaluable social tool with many applications.
In this two-part guest post, Ethan Baer, Co-founder and Director of A&R at The EDM Network breaks down the wide range of uses that have emerged surrounding the implementation of the repost feature, and outlines the strategy that has made them one of the most influential players on SoundCloud.
Note: This is a shortened version, read the original article here.
Reposting for fans
For the vast majority of SoundCloud’s users, the repost feature offers a simple and accessible way to share their favorite music with friends. One of the most important considerations within the ‘social network’ phenomenon is the idea that each user is responsible for the curation of content on their account, as a reflection and representation of them as an individual…
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At the end of January we announced our new visual widget, we’ve since iterated on the player to bring you updated Buy Link and Download features:
As with the previous widget, a Buy or Download button will only be displayed if you have configured a link for either, with the Buy button taking precedence over Download.
To edit your Buy Link, access your track settings and scroll to the Distribution section:
If you’re looking for creative ways to use the Buy Link, take a read through this blog post on directing your fans.
Most SoundCloud users find music channels through search results, so optimizing your tracks for discovery is key. When you upload a new track, make sure you’ve got all your metadata working for you.
We’ve touched on tagging your sounds and the importance of metadata in previous blog posts, but to reinforce the impact that these factors have on exposing your content, we’ve pulled together another quick update.
- Genre Tagging
The algorithm that classifies tracks into genres has an easier time distinguishing above all other tracks. In the simplest terms, if you use genre tags that are not in Explore then your track will not make it to Explore and when users search for a genre on soundcloud.com/search, tagging with a relevant genre will ensure your tracks are found easier as they will rank higher.
Remember: If multi-word tags are not used correctly, tags like “hip hop” get
pulled apart and the above benefits are lost.
- Browsing Tags
In terms of exposure via tags, when users click on one it takes them to (for example) soundcloud.com/tags/sound where they can browse tracks identified with a specific tag. This last point is also applicable for “mood tags” for example, when a user wants to break a sweat, they might go to soundcloud.com/tags/workout or similarly they’ll visit soundcloud.com/tags/chill to relax
Coming soon: Users will be able to find playlists through the /tags/… pages, so it’s important to start tagging your playlists now.
Just a quick one this week, folks. We’ve had a lot of questions around the secret link feature recently so we decided pull together a short post on it.
Getting a Secret Link is pretty simple. All you have to do is to make your track or set private and it will automatically generate a Secret Link that you can find on your track or set page.
To send a sound to someone privately, simply go to your track or set and click the Share button above the waveform. An overlay will appear where you can then copy the link available like this:
Ensure that the private code at the end of the link is included when you share it, otherwise the link won’t work. When someone opens your link, they will be directed to SoundCloud where they can listen to your sound without creating an account.
*Note: if you choose to send a secret link to someone, be aware of the possibility that your link could be forwarded to unintended recipients.
To announce their latest signing, Sub Pop set about playing a fun game with their dedicated fans and followers. Embedded in a blog post, a 15-second clip of the first focus track off of the to-be-named-later’s Sub Pop debut album gives listeners the chance to guess the artist. Sub Pop select a random person from the winning entries and they receive a prize bundle from the artist in question.
Sub Pop’s Digital Communications Manager Sam Sawyer talks us through the idea:
“We had recently signed The Notwist, a well respected German indie/elecro/noise stalwart with an established fan base, and we wanted to do something special for the announcement. The track that we chose to pair with the announcement, “Close To The Glass”, had an interesting part sans vocals, so I selected a 15 second edit that I thought sounded cool, wrote up the idea, sent it to A&R, the band, and management pitching the idea” …
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Today we’re excited to launch our new widget: a visually enhanced version of our classic embeddable player, with your artwork at the centre and an improved look for our iconic waveform.
We’ve amped up the playing experience by including continuous listening in the visual widget. Related tracks are showcased during pause and after finishing playback so you can explore even more music & audio straight from the visual player, wherever you find it on the web.
For Pro Unlimited users, we’ve included a way for even more of your tracks to get heard. Your Spotlight tracks will display in the player during pause and after playback instead of other related tracks. Simply click “More options” in the embed screen (you can also disable related sounds).
If you’re already using our players, the existing formats will continue to be available: you’ll see that they’re getting a waveform makeover that makes them look more similar to the visual player.
Below is an example of the new widget in action:
If you’ve got any questions, take a look at our Help Center or contact the Content Team, and as you start to play around with the new widget don’t forget about our recent Instagram integration.
COMING SOON: your social networks of choice Facebook, Twitter, Tumblr, Pinterest and Google+ will be displaying the new player, watch this space.
SoundCloud groups span a whole range of genres, as we’ve seen with Big Sean’s freestyle initiative and Red Fang’s Guitar Solo contest. In this particular post, we delve into the pop scene and look at a few of the creative initiatives One Direction have set up via groups recently.
If you somehow missed the buzz around #1DDAY last year, fans were encouraged to create bits of unique content over a period of several months, and One Direction used the groups feature on SoundCloud to create a central place to receive these creative submissions, from ‘Story of My Life’ covers to Louis’ Birthday messages. Not only did these groups create an outlet for fans to share, but other fans began interacting with each other around these creations through the timed comments showing support, bringing another level of fan community.
This is a prime example of how SoundCloud groups enables you to interact with a wide range of creators in both music and audio spheres, and we’re always keen to support these types of creator initiatives: find the most suitable context for you as an artist and invite creators to participate as part of your larger campaign. For more inspiration, explore more groups here.
We’re always working on ways to help you to share the music & audio that you create, as well as the new tracks that you discover. That’s why today, we’re launching a new messaging system on our web platform that makes it simpler than ever to share what you’ve heard and to talk about what you’ve been playing and loving.
Click on the envelope icon in the header to get to your messages — as you’ll see, they’re now organized by conversation. You can message other SoundCloud users from here, or from clicking on the envelope icons on their profiles.
You can also send tracks and playlists in your messages, right from their players. It’s perfect for sharing new discoveries and giving people private previews of your works-in-progress.
Start a new conversation on any track with the ‘Share’ button: you’ll see that there’s now a built-in ‘Message’ tab alongside the ‘Share’ and ‘Embed’. Just click to send the track privately, along with a message of your choice, to any other SoundCloud user. A super simple way to let folks hear what’s happening for you on SoundCloud. Need a little more guidance to get started? Go to the Help Center for the full lowdown.
Reposted from blog.soundcloud.com
Over the past year we’ve covered a wide range of creative campaigns using SoundCloud, from engaging fans on the platform, to building custom campaigns, creating audio content, and sparking collaborations with the creator community.
In this end-of-year post, we’ll take a look at some of the most interesting campaigns from 2013 to inspire you as you start planning for the year to come.
Post #1: Leading a conversation – Of Montreal
After nailing the basics for optimizing your sounds, a great first point of call for digging deeper into SoundCloud is engaging directly with fans on the platform. Here’s how Of Montreal have made this work for them: in conjunction with posting a new track from their upcoming album to SoundCloud, the band announced an hour-long time slot when their lead singer, Kevin Barnes, could log into SoundCloud and respond to fan’s timed comments on the track in real time…
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Learning what content suits your audience requires a bit of trial and error. Voice content can be a great avenue to connect with fans, for evidence of this check out our previous ‘artist’s voice’ posts.
To all songwriters out there, think about using one of your greatest talents to reward your fans. This is the exact sort of inspiring use of SoundCloud we’ve seen come from Danny O’Donoghue of The Script who, when realizing he’d had hit a million followers on Twitter, sat down at his piano and recorded a thank you ditty for The Script’s dedicated fanbase.
“Last week our international street team known as #TheScriptFamily combined their efforts to help me reach one million Followers on Twitter. I wanted to reward the fans and using SoundCloud I was able to be reactive. Within a few hours of the fan activity I uploaded a thank you sound to SoundCloud and shared the player across our social channels. The reaction to the sound has been incredible, we will be posting more sounds for the fans on SoundCloud in the future.”
Danny O’Donoghue, The Script
You can listen to Danny’s thank you message below:
It’s always impressive to watch an artist like The Script figure out their social media strengths, and these audio experiments are just small steps toward a stronger content strategy for the future.
To develop this ability to share content your fans will truly enjoy, think about the context of you as an artist, test small things regularly and learn from your fans’ feedback to land the ideal content strategy that suits you both.
For more inspirational stories like Danny’s, take a read through these posts.