Recently, we touched on how you can use the sound description section to let fans and followers know more about your sounds, or more about you as an artist, from production notes to tour dates.
Any text you enter in your sound’s description will be replicated on Facebook when you share your sound, so be sure to include any relevant information, whether it’s details about the recording process, upcoming tour dates, or a link to buy your track.
Make like J Cole and add the release date of your new record into your sound or set description, add in store links to personally let fans know when and where they can purchase your music, or include your upcoming tour dates to let fans know where they can catch you.
Align your social strategy by sharing these sounds to Facebook, allowing your fans to both stream your sounds, and view this information in your sound description. This way, your social channels can complement each other, creating effective call-to-actions for your fans
For more information on our Facebook integration, peep this.
HOLD IT. We think we’ve found the most innovative and fun use of audio from an artist that we’re possibly going to find in 2013.
“Tell me everything about those places, and when we come to your town or city we will try to visit these places, and take some photos there. Once I get all the submissions, I’d like to pick the best ones, publish them on my Tumblr and read the stories on my SoundCloud Podcast called FORGET RADIO.”
This innovative consonance of multiple social networks is also a fun use of audio and a unique example of fan engagement; Twin Shadow genuinely wants to hear from his fans and is responding in a personal way, giving them a shout out on his very own podcast.
For more ideas on the ways in which you can use audio for fan engagement, take a peek at our Artists Voice 101.
The sound description section on SoundCloud sound pages allows you to relay a little more detail about your sound, to your fans. Tell them about the writing and recording process, let them know about the inspiration behind your music, hyperlink them to ticket sales sites, etc.
Wait, hyperlink? Yeah, you heard us.
You can include anything you want in your sound descriptions: if you’re planning an album tour, and you’re releasing the sounds on SoundCloud, be sure to include links to the physical sale of the record, all of your tour dates, and a link to ticket sales.
If you’re running a remix contest for one of your sounds, upload the original song and hyperlink out to your contest from the sound description.
You could even be as courteous as Fall Out Boy and include individual ticket sales links for each date, as well as links to your website and social networks so your fans know where to find you.
This space is yours to promote yourself, so make sure you use it. Don’t forget, you can also utilize the Buy Link to drive traffic to ticket sales via the embeddable widget.
To add to our excitement around Labrinth’s audio posts yesterday, we want to highlight another unique, and hilarious, use of the record function. This time, it comes from the ever-innovative Ghostpoet.
To announce the release for his new Video for “Meltdown,” Ghostpoet has turned to the SoundCloud record function and some sort of voice synthesizer to record a quick heads-up for his fans, and this 30 seconds worth of content has drawn in over 14k plays.
In equally savvy behaviour, he’s made great use of the customizable Buy Link to direct his SoundCloud fans across to his Youtube channel to check out the video.
This is another great example of artists using the power of their voice (or voice synthesizer in this case) as a marketing tool, not forgetting that these vocal snippets can be shared unfathomably easily with your Twitter fans with our slick Twitter integration.
For more information on creating voice content, chew on this.
Sick from worrying about how to keep up with your fans outside of your release cycle? We’ve got the perfect remedy.
Artists can get a ton of mileage on SoundCloud with immediate, raw, non-music snippets, and this is exactly what we’ve seen from Labrinth over the past few months.
After releasing Electronic Earth this time last year, and giving away the Atomic EP for free download via SoundCloud in December 2012, Labrinth has been padding out his profile with a variety of audio snippets. These vary from behind-the-scenes recordings with Mike Posner to a critique on the way America serves tea, and a 30-second update letting fans know where he is and what he’s up to.
We’ve briefly touched on People Stats in this previous blog post, but we’re super keen to let you know more about this section of your stats.
For example, did you know that you can track which of your fans are playing your tracks the most? Head over to your Stats page and click on the People tab, move to the right hand side of the tab to view the top listeners of your tracks in a particular time frame, clicking on ‘View All’ shows you who on SoundCloud is listening to your tracks over a certain period of time.
Hover over each one of these avatars to see how many times a fan has listened to your sounds and exactly how many sounds they’ve listened to. The dedicated fan above has listened to 44 tracks, 314 times.
If you’re seeing profiles appear in this section month after month then these are the dedicated fans you want to give something back to, reach out to them and activate your fans for further initiatives.
Anyone for another slice of audio pie? We’ll take some of that. This week it comes in the flavor of Trace Adkins’ The Big Road to NYC project: Trace’s team are following each episode of The All-Star Celebrity Apprentice® as Trace gears up for the release of his new album, Love Will…
Fans can get involved by completing weekly “projects” to be eligible to win a selection of prizes. And in addition to the exclusive prizes, The Big Road to NYC features exclusive behind-the-scenes commentary from Trace about the show, as well as sneak peeks of songs from Trace’s upcoming album.
We love how Trace is leveraging the power of audio to give backstage commentary about being part of The All-Star Celebrity Apprentice®. This is another great example of how an artist’s voice can be used as a unique marketing tool, offering fans a level of content that they simply can’t access anywhere else.
To find out more about creating your own audio content, check out our Artist’s Voice 101.
In case you missed it, one of the most exciting announcements at SXSW for us was the launch of our ‘Moving Sounds,’ a tool for creating slideshows with images and audio tracks. Launched in beta with only a handful of partners, the creative tool also represents a new form of advertising for us.
From a simple music video to an online trailer leading up to a movie release, you’ll soon be able to use Moving Sounds to add an extra visual element to your SoundCloud presence.