Lookback: Fringe Festival 2012

Edinburgh Fringe Festival is the world’s largest performing arts festival; SoundCloud was proud supporters of the festival last year, so we thought we’d share a quick retrospective of what our involvement was!

To start, the Fringe Festival integrated SoundCloud into its website, enabling all performers with a profile on EdFringe.com to promote and showcase their show using sound! It was a simple process; if you had an EdFringe profile, you could sign up or login into your SoundCloud account via EdFringe.com and add audio to your performer profile. We had all sorts of recordings added, from simple podcasts, to songs, to brief explanations of the show in audio form, to random ad lib recordings. Take comedian Stuart Goldsmith for example, he embedded three of his old podcasts shows on to his profile:

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