Key Uses Of The Repost Feature: Guest Post From The EDM Network

Similar in functionality to Retweeting, reposting takes a piece of audio content from another SoundCloud user’s account, and delivers it directly to the activity feed of all your subscribed followers. Doing this gives the user the ability to expose content from another user’s account to their following, which is an invaluable social tool with many applications.

In this two-part guest post, Ethan Baer, Co-founder and Director of A&R at The EDM Network breaks down the wide range of uses that have emerged surrounding the implementation of the repost feature, and outlines the strategy that has made them one of the most influential players on SoundCloud.

Note: This is a shortened version, read the original article here.

Reposting for fans

For the vast majority of SoundCloud’s users, the repost feature offers a simple and accessible way to share their favorite music with friends. One of the most important considerations within the ‘social network’ phenomenon is the idea that each user is responsible for the curation of content on their account, as a reflection and representation of them as an individual…

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An Update On Tagging

Most SoundCloud users find music channels through search results, so optimizing your tracks for discovery is key. When you upload a new track, make sure you’ve got all your metadata working for you.

We’ve touched on tagging your sounds and the importance of metadata in previous blog posts, but to reinforce the impact that these factors have on exposing your content, we’ve pulled together another quick update.

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  • Genre Tagging
    The algorithm that classifies tracks into genres has an easier time distinguishing above all other tracks. In the simplest terms, if you use genre tags that are not in Explore then your track will not make it to Explore and when users search for a genre on soundcloud.com/search, tagging with a relevant genre will ensure your tracks are found easier as they will rank higher.

Remember: If multi-word tags are not used correctly, tags like “hip hop” get
pulled apart and the above benefits are lost.

  • Browsing Tags
    In terms of exposure via tags, when users click on one it takes them to (for example) soundcloud.com/tags/sound where they can browse tracks identified with a specific tag. This last point is also applicable for “mood tags” for example, when a user wants to break a sweat, they might go to soundcloud.com/tags/workout or similarly they’ll visit soundcloud.com/tags/chill to relax

Coming soon: Users will be able to find playlists through the /tags/… pages, so it’s important to start tagging your playlists now.

#didyouknow: Sharing Secret Links

Just a quick one this week, folks. We’ve had a lot of questions around the secret link feature recently so we decided pull together a short post on it.

Getting a Secret Link is pretty simple. All you have to do is to make your track or set private and it will automatically generate a Secret Link that you can find on your track or set page.

To send a sound to someone privately, simply go to your track or set and click the Share button above the waveform. An overlay will appear where you can then copy the link available like this:

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Ensure that the private code at the end of the link is included when you share it, otherwise the link won’t work. When someone opens your link, they will be directed to SoundCloud where they can listen to your sound without creating an account.

*Note: if you choose to send a secret link to someone, be aware of the possibility that your link could be forwarded to unintended recipients.

Hear what’s happening: SoundCloud and Instagram

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We love helping you make your music & audio sound great. But we know you want them to look great, too. Which is why we’re launching a new integration with Instagram to make it easier than ever to add your favorite photos to your SoundCloud posts and profile.

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It’s easy. Connect your Instagram feed to your SoundCloud account.  Then you’ll be free to choose your best photos to add to your tracks, playlists, groups, or profile. You can do it straight away when you post on SoundCloud, or add Instagram images later on the sound or track’s page. Looking for inspiration?

Kaskade and Krewella have already hooked it up.

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Your Instagrams: the next generation of iconic album covers? We can’t wait to see what you have to share.

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Want to chat about ideas of using this in your artist campaigns? Reach out to the SoundCloud music team by clicking on ‘Get in touch’ on the right hand column.

Curation Features: Artists, Have Some Fun With Playlists

Use playlists on SoundCloud to organize your sounds, whether from you’re own profile or from each of your artists’ individual profiles.

We’re constantly seeing fantastic examples of traditional and non-traditional curators using sets: blogs and influencers curating tracks of the month, artists curating remixes of their tracks to showcase, labels curating a retrospective playlist of music they’ve already released or a prospective list of artists who have upcoming releases and so much more.

Since we launched the feature, Leeds based DJ and producer Hot Since 82 has been playlisting on a monthly basis, creating his popular “Knee Deep” series, while Washington resident Rob Delong pulls together a short playlist of his top picks each month.

Annie Mac has been running her Annie Mac Presents series on SoundCloud for a good few months, Loadstar are busy pulling together playlists of their top picks from their recent remix competition, you can find the final 15 here, meanwhile Flume recently curated a playlist of his favorite local producers for Aussie blog In The Mix:

“I’ve been travelling the world for the past 6 months and i’m constantly getting asked in interviews about the “Australian sound” and this new wave of producers”

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While you may not always have music and audio content to pad out your SoundCloud profile in between releases, you can fill out this downtime by exploring the wealth of content across SoundCloud, pulling a few of your favorite finds into a playlist and solidifying yourself as a tastemaker. From a marketing perspective, this is yet another unique way of building out your SoundCloud strategy as an artist and bringing in a brand new audience of engaged listeners.

Click here to learn more about creating playlists or explore the different ways other creators are using playlists

Timed Comments for Fan Engagement and Discovery: an example from Example

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Example’s latest single ‘All the Wrong Places’ has been stirring up quite the buzz on SoundCloud this week. After the track premiered as Zane Lowe’s Hottest Record in the World, it went straight up on SoundCloud.

Rather than just leaving it as a simple upload for his fans to listen to, Example logged into SoundCloud himself and started replying directly to fans’ timed comments on the track…

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Social Focus: Twitter

We’re working with the folks over at Twitter to improve the experience of hearing sounds within your Twitter feed.  Our latest collaboration was an update for our cards integration.

To highlight the importance and usefulness of sharing your sounds regularly on Twitter, we’ve pulled together a bit of information to help you use it to create a richer experience for your fans.

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Let’s have a quick recap of sharing. To make it automatic, you need to connect your Twitter account with your SoundCloud account. Head to your ‘Connections’ settings in your SoundCloud account where you’ll see a list of supported social networks. Connect your Twitter account here, and each new upload will automatically be tweeted out…

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Sets: Why Curating Your Artists’ Sounds Is Important

Sets, as we’ve touched on before, enable you to organize your sounds either from your own profile or from each of your artists’ individual SoundCloud profiles.

We’re constantly seeing fantastic examples of labels using sets, whether this is curating a retrospective of music they’ve already released or a prospective list of artists who have upcoming releases.

Take this neatly curated set from Roc Nation, for example, showcasing their new and upcoming releases from the likes of Rihanna, Solange, Rita Ora and more.

What you may not have noticed with regards to our updated sets is that there’s an offering of related sounds and sets on every page you visit in SoundCloud.

These related sets point to the groups of tracks within which your sounds are featured across the platform; whether they’re curated by a label, magazine or blogger, these related sets can expose your content to a whole new range of listeners.

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